Psychographic Targeting Unhinged! The Zen of Persona Modeling

As an industry we have finally arrived in the holistic-user-targeting future! Psychographic variable research is now the gold standard by which to hold marketers accountable. Now and forever, best-in-class execution means paid and organic campaigns that deliver seriously sliced and tagged traffic by empirical attributes holistically across social and search. Haven’t heard of psychographics? Well, you will.

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