Nasty Gal is Killing It at ECommerce – Here’s How They Did It

Much has been written about Nasty Gal founder Sophia Amoruso’s “rags to riches” story. The simplified version, as she recounts in her recent memoir, is this: a community college dropout who had recently been fired from a high-end shoe store, Amoruso was a self-described “broke, anarchist ‘freegan’ dead set on smashing the system” [1] when she developed a hernia. Unable to afford treatment, she took a job checking IDs in the lobby of an art school and worked there 90 days, just long enough for her health insurance to kick in.

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