How to Build Websites that Sell: The Scientific Approach to Websites
This book will make you money. It will teach you how to build your website in such a way that it converts visitors into leads or buyers. Building websites that sell is not an art; it's a science. It's not about gut feelings and personal preferences - nothing to do with bells and whistles. You will learn how to optimize your website for sales, based on all the best research and experiments.