Choices, Consequences and the Reason Every Pop-Up Box Needs 2 Buttons: Opt In, and Opt Out

About a hundred thousand posts have been written about how to get more of your visitors to opt into your list so you can build the hell outta that list, establish relationships, nurture relationships, sell, grow, hire, and on and on. A healthy-sized list with healthy engagement is a wunnaful thing.

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