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4 Types of Content Every Site Needs

Content is a nebulous topic, it’s hazy, vague, ill-defined. Working as a content strategist I’m often asked similarly nebulous questions. For example - ‘what sort of content should we create?’ I’m a firm believer that content should be goal-driven. By this, I mean that what you create should be driven by what you want to achieve. What do folks ultimately want to achieve?

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