Lesson tag: Startup Marketing

This is the second of a five part series detailing the principles that guide how the HubSpot growth team that works on Sidekick operates. Subscribe here to get the rest of the series.

If you’ve ever been in a meeting with potential investors, applied for a startup accelerator, or filled out a business model canvas, you’ve probably come across this question before. Of course everyone wants to know how you’re going to grow, but it’s the wrong question.