Lesson tag: Social Media

There are lots of tactics you’re “supposed” to use. Here’s why that’s dangerous…

Admit it. Sometimes, your Twitter life is messy. You follow hundreds of people — maybe thousands. Staring at your timeline is about as intelligible as reading a stock ticker.

Experimentation on social networks has a unique situation. Two connected members in different cohorts can influence what each other do. This social interference invalidates the accuracy of experimental results.