Lesson tag: SEO

The Beginner’s Guide to Google’s Knowledge Graph

Author: Trevor HatfieldComplexity: Easy

Google is building the largest warehouse of knowledge in human history – and it’s doing it with your help.

Authoritative sites such as Wikipedia, CIA World Factbook, and Freebase are all sources used by Google to gather data about people, events, animals, events, history, and topics.

The Beginner’s Guide to SEO

Author: Trevor HatfieldComplexity: Easy

New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over a million times and provides comprehensive information you need to get on the road to professional quality Search Engine Optimization, or SEO.

Demystifying SEO with experiments

Author: Trevor HatfieldComplexity: Easy

Search engine optimization (SEO) has been one of the biggest drivers of growth for Pinterest. However, it wasn’t always easy to find winning strategies at our scale. Traditionally, SEO tactics include trying out different known strategies and hoping for the best. You might have a good traffic day or a bad traffic day and not know what really triggered it, which often makes people think of SEO as magic rather than engineering.

(Not Provided) Keywords in Google Analytics

Author: Trevor Hatfield

Google has been hiding keyword referral data from searches made by logged-in users since October of 2011. With every passing day, more and more searches are made by logged-in Google users. We therefore can no longer ignore the impact of ‘not provided’ keywords on various marketing channels.

The Advanced Guide To SEO

Author: Trevor Hatfield

To my readers, I wanted to give you the most extensive and detailed guide of advanced SEO techniques that exists today. This resource is piled to the top with tactile, immediately actionable things you can do to your website, to improve rankings, performance and traffic. Everything from schema.org to mobile search to link building and site speed. I want you to all be insanely successful and prosperous on the web!