Lesson tag: Retention

9 Case Studies That’ll Help You Reduce SaaS Churn

Author: Trevor Hatfield

Reducing churn is critical to the success of your SaaS company.

David Skok, who is a must read for all startups, explains that as a SaaS company grows, the size of the subscribers/customers/users who no longer do business with the company will also, organically, grow.

This equates to a loss of revenue, which requires more and more signups from new customers just to replace what you are organically losing every month.

How to Manage Friction to Hold onto Your Customers

Author: Trevor Hatfield

The conventional rule of creating a great product is to remove all the friction in the user experience. Make it easier to get stuff done at a push of a button. Friction, bad! Fast, good! Let’s take my personal finances out of the equation and look at the buy-now action that Amazon popularized. It’s the very model of a frictionless experience. See, like, want, buy, done.

Why Negative Churn is Such a Powerful Growth Mechanism

Author: Trevor Hatfield

Negative churn is an incredibly attractive characteristic of a SaaS company because it means that customer accounts are like high-yield savings accounts. Every month, more money comes in, without much effort. This is a powerful effect and can fuel SaaS companies to huge success, as we saw in New Relic’s S-1.