Lesson tag: Product Marketing

After a few app launches, observing many more, talking with several app developers and testing cool services, we’re starting to get a pretty really good feeling about what can be done to make an app a success.

In 2006, Twitter was just a small micro-blogging startup. In 1976, Apple was just a few friends building computers. In 2005, Box was just a fledgling file storage company.

What happened?

They built amazing products and acquired millions of users.

You've probably heard it before, but the "build it and they will come" philosophy just doesn't work. You need to put some effort into marketing if you want a successful app and business.

From using social media & Search Engine Optimisation to attract new users, to leveraging email marketing to build valuable relationships with existing users, this guide will go through some of the techniques you can use.