Lesson tag: Product Marketing

A Developer’s Guide to App Marketing

Author: Trevor HatfieldComplexity: Standard

You've probably heard it before, but the "build it and they will come" philosophy just doesn't work. You need to put some effort into marketing if you want a successful app and business.

From using social media & Search Engine Optimisation to attract new users, to leveraging email marketing to build valuable relationships with existing users, this guide will go through some of the techniques you can use.