Lesson tag: Product Launch

You’ve probably heard about Slack’s exponential growth. And you may have read how the internal-communication platform — now just two years old — is already used by more than 30,000 teams and valued at over $1 billion. But have you visited its Twitter Wall of Love?

At Launch Academy, we’ve helped accelerate the growth of more than 350 startups. One of the biggest questions I get is “how do I get early users FAST?”. There are plenty of blogs out there that talk about paid advertising, social media, offline distribution, content marketing, SEO, SEM, e-mail marketing and so on. But I will be focusing on actionable items you can do to get your first 1,000 users in a weekend’s time and with less than $500 of investment. Getting a solid first group of users will help steer your product towards a problem/solution fit.