Lesson tag: Pricing

Are you following SaaS pricing page best practices?
Not sure? Then we wrote this eBook just for you.

First thing to clearly understand when developing your SaaS pricing strategy; pricing is a function of Marketing.

If you think creating your SaaS pricing strategy is a function of Finance, Accounting, Operations, or even Sales… you’re doing it wrong.

Welcome to a massive list of psychological pricing strategies.

Whether you’re marketing a new product, selling items on eBay, or negotiating a deal on your house, you’ll learn how to choose a price that will maximize your profit.

When it comes to SaaS, you basically have two sales models: high-touch and self-service. Small, bootstrapped SaaS companies often like to go the low-touch, self-service way.

Large, venture-backed startups often like to take the high-touch, Enterprise sales approach.

Developing your SaaS Pricing Model isn’t Rocket Science, but even in the Rocket Science business, you need to price your work so you can sell it and make money!

I can’t help you if you just want to lower your price whenever someone objects, but if you want to NOT do that, and are interested in using discounts to actually GROW your business, well, then here are my three rules for using discounts.

This is a post about SaaS pricing models… but it starts with a story about human behavior.

We all know that money doesn’t buy happiness – it buys freedom, and it’s with that freedom that you can choose to do things that make you happy. Money is just the means.