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Lesson tag: Press

Why Most Startups Don’t ‘Get’ Press

Author: Trevor HatfieldComplexity: Easy

"I can't tell you how many times we've met with early-stage companies, and they start by telling us their big vision. They say, 'This is what we're about and what we want to change.' But when we ask them what they actually do, they can’t tell us. If you can’t answer that question, don’t do anything else until you can. Nothing else matters."