Lesson tag: Paid Marketing

The Serious Marketer’s Guide To Getting Started With YouTube Advertising

Author: Trevor HatfieldComplexity: Easy

YouTube ads are a fantastic overall deal right now. You aren’t charged for TrueView in-stream ads until the viewer passes 30 seconds or finishes the video plus the cheap cost per view and you have something with real potential. Of course, if you are in a regulated niche or an industry that doesn’t use YouTube much, you might not be as lucky. But that doesn’t mean you shouldn’t at least test it out.