Lesson tag: Paid Marketing

Retargeting can be one of the best ways to attract the right customers and capture additional revenue. Even if you haven’t done much paid advertising, it’s easy to get started.

YouTube ads are a fantastic overall deal right now. You aren’t charged for TrueView in-stream ads until the viewer passes 30 seconds or finishes the video plus the cheap cost per view and you have something with real potential. Of course, if you are in a regulated niche or an industry that doesn’t use YouTube much, you might not be as lucky. But that doesn’t mean you shouldn’t at least test it out.