Lesson tag: Optimization

22 Brutally Honest Landing Page Critiques

Author: Trevor HatfieldComplexity: Standard

Some performers fear Simon Cowell when they walk out on stage.

Then there are those special few who actually embrace the fear.

They *want* to stand on that stage. They *want* to belt their heart out and see Simon sit there speechless, with a lump in his throat.

They want pop culture’s most infamous critic to impart some of his wisdom to help their career as an artist.

I applaud those artists.

35 Beautiful Landing Page Design Examples to Drool Over [With Critiques]

Author: Trevor HatfieldComplexity: Standard

A professionally designed landing page can improve your conversion rates.

This post is all about showcasing awesome landing pages, to give you some inspiration for your next design. It’s worth stating that no page is ever perfect – or conversely, every page can be better. With this in mind, we’ll be offering perspective on what makes each page special or interesting, while providing some insight into what we would try out in an A/B test experiment to optimize for higher conversions.

How to Build Websites that Sell: The Scientific Approach to Websites

Author: Trevor Hatfield

This book will make you money. It will teach you how to build your website in such a way that it converts visitors into leads or buyers.

Building websites that sell is not an art; it's a science. It's not about gut feelings and personal preferences - nothing to do with bells and whistles. You will learn how to optimize your website for sales, based on all the best research and experiments.