Lesson tag: Optimization

There’s a philosophical statistics debate in the optimization world: Bayesian vs Frequentist.

This is not a new debate; Thomas Bayes wrote “An Essay towards solving a Problem in the Doctrine of Chances” in 1763, and it’s been an academic argument ever since.

Recently, the issue has become relevant in the CRO world – especially with the announcement that VWO will be using Bayesian decisions (Google Experiments also uses Thompson sampling, which is informed by a Bayesian perspective).

So what the hell does Bayesian statistics mean for a/b testing? First, let’s summarize Bayesian and Frequentist approaches, and what the difference between them is.

Conversion optimization is a process. Amateurs follow best practices and don’t know where to begin. Experts follow frameworks and processes. This expert guide will teach you the process of optimization.

Some performers fear Simon Cowell when they walk out on stage.

Then there are those special few who actually embrace the fear.

They *want* to stand on that stage. They *want* to belt their heart out and see Simon sit there speechless, with a lump in his throat.

They want pop culture’s most infamous critic to impart some of his wisdom to help their career as an artist.

I applaud those artists.

The point of this article isn’t to continue to point out the obvious, but to show the more costly mistakes in terms of lost revenue and lost leads. Read the most dangerous mistakes you can make when it comes to your landing pages and learn how you can correct them.

It’s landing page examples time again, and this time I’m going to focus on critiquing the pages from an A/B testing perspective.

A professionally designed landing page can improve your conversion rates.

This post is all about showcasing awesome landing pages, to give you some inspiration for your next design. It’s worth stating that no page is ever perfect – or conversely, every page can be better. With this in mind, we’ll be offering perspective on what makes each page special or interesting, while providing some insight into what we would try out in an A/B test experiment to optimize for higher conversions.

Are you familiar with the expression, “The most valuable customer is the one you never lose”?

In the CRO industry, it’s easy to focus on simply converting more leads all day, every day. More visitors to the landing pages, more emails submitted, more phone numbers captured, etc.

While just about every B2B SaaS company offers a Free Trial – especially those with self-service sales models – in my experience, the percentage of SaaS companies that feel their Free Trial is “successful” is fairly low.

This book will make you money. It will teach you how to build your website in such a way that it converts visitors into leads or buyers.

Building websites that sell is not an art; it's a science. It's not about gut feelings and personal preferences - nothing to do with bells and whistles. You will learn how to optimize your website for sales, based on all the best research and experiments.