Lesson tag: Optimization

A professionally designed landing page can improve your conversion rates.

This post is all about showcasing awesome landing pages, to give you some inspiration for your next design. It’s worth stating that no page is ever perfect – or conversely, every page can be better. With this in mind, we’ll be offering perspective on what makes each page special or interesting, while providing some insight into what we would try out in an A/B test experiment to optimize for higher conversions.

Are you familiar with the expression, “The most valuable customer is the one you never lose”?

In the CRO industry, it’s easy to focus on simply converting more leads all day, every day. More visitors to the landing pages, more emails submitted, more phone numbers captured, etc.

While just about every B2B SaaS company offers a Free Trial – especially those with self-service sales models – in my experience, the percentage of SaaS companies that feel their Free Trial is “successful” is fairly low.

This book will make you money. It will teach you how to build your website in such a way that it converts visitors into leads or buyers.

Building websites that sell is not an art; it's a science. It's not about gut feelings and personal preferences - nothing to do with bells and whistles. You will learn how to optimize your website for sales, based on all the best research and experiments.

We've covered the basics of Parameter Estimation pretty well at this point. We've seen how to use the PDF, CDF and Quantile function to learn the likelihood of certain values, and we've seen how we can add a Bayesian prior to our estimate. Now we want to use our estimates to compare two unknown parameters.

Use our conversion optimization guide for beginners to improve and improve and improve your website’s performance and push your limits even further.

Conversion Optimization has become something of a buzzword in the last few years, hasn’t it?