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Lesson tag: Optimization

How to Build Websites that Sell: The Scientific Approach to Websites

Author: Trevor Hatfield

This book will make you money. It will teach you how to build your website in such a way that it converts visitors into leads or buyers.

Building websites that sell is not an art; it's a science. It's not about gut feelings and personal preferences - nothing to do with bells and whistles. You will learn how to optimize your website for sales, based on all the best research and experiments.

Making Sense of Hypothesis Testing with a Bayesian A/B Test

Author: Trevor Hatfield

We've covered the basics of Parameter Estimation pretty well at this point. We've seen how to use the PDF, CDF and Quantile function to learn the likelihood of certain values, and we've seen how we can add a Bayesian prior to our estimate. Now we want to use our estimates to compare two unknown parameters.

Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist™

Author: Trevor Hatfield

Finally-a book that shows marketers how to truly achieve real results from their websites. Brian Massey, The Conversion Scientist, takes the mystery out of how to create high-performing sites. By walking the reader through five online formulas-aka "customer creation equations"-he shows you how to determine the best formula your own particular business structure and how to optimize it for stellar results.