User Onboarding is the process of increasing the likelihood that new users become successful when adopting your product.
You got people to sign up for your free SaaS trial – great! Trouble is, a significant percentage of users sign up for the trial, log in once, and never come back. You might as well have burned the money it took to acquire them.
Customer onboarding has come up a lot lately, which is great since having a poor onboarding experience for your customers can pretty much kill your growth… if not your business.