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Lesson tag: Growth Hacking

How Stripe Marketed to Developers So Effectively

Author: Trevor Hatfield

Developers love Stripe, and so do venture capitalists who continue to pour money into the payments startup to the tune of a $3.5 billion valuation. But how does something as unsexy as a payments company get so much love, hype and growth in a market dominated by incumbents like Google and PayPal? In this growth study we break down just how Stripe has found growth.

HubSpot – How to Grow a Billion Dollar B2B Growth Engine

Author: Trevor Hatfield

HubSpot invented the term Inbound Marketing, and has lived it’s mantra, driving their business from an idea in 2004 to a $50M+ run rate in 2012 in the competitive marketing tools and services category. But is the story that simple? A deeper dive reveals that a deep belief in metrics, an organizational focus on growth, and a commitment to sales excellence has fueled their explosive rise.

The ‘Oh, Shit!’ Moment When Growth Stops

Author: Trevor Hatfield

Most high-growth businesses stare down periods when growth unexpectedly slows down or stops altogether. At some point, that stomach-churning moment has visited the leadership of most of the companies I’ve advised. We also faced it at OpenTable, eBay, and Reel.com when I was managing them. And it has reputedly happened to a number of today’s mightiest internet businesses as well, including the likes of Amazon and Facebook.

How to Methodically Build a Growth Machine with Brian Balfour of HubSpot

Author: Trevor Hatfield

Brian Balfour, VP of Growth at HubSpot and author of the Coelevate blog, talks with us in-depth about his process for building a growth machine. He walks us through each step of their experiments and how they determine what to focus on. He talks about the key differences between being iterative vs. incremental. This was an incredibly enlightening interview.

Why Growth Hacking is a Team Sport

Author: Trevor HatfieldComplexity: Easy

Reporting is part of every marketer’s job and—according to the experts—is an integral step in creating and maintaining a culture of growth. Yet most marketers don’t have a formal process or spend any significant amount of time compiling and sharing results with their teams.

Nasty Gal is Killing It at ECommerce – Here’s How They Did It

Author: Trevor Hatfield

Much has been written about Nasty Gal founder Sophia Amoruso’s “rags to riches” story. The simplified version, as she recounts in her recent memoir, is this: a community college dropout who had recently been fired from a high-end shoe store, Amoruso was a self-described “broke, anarchist ‘freegan’ dead set on smashing the system” [1] when she developed a hernia. Unable to afford treatment, she took a job checking IDs in the lobby of an art school and worked there 90 days, just long enough for her health insurance to kick in.

How to Start a Startup: Growth

Author: Trevor Hatfield

This is awesome; I’ve been watching the lectures on this course, and isn’t it absolutely amazing, the content? And now, you’re stuck with me. We’ll see how that goes.

Unlike Paul when he was talking in the Q&A and you guys asked him what he’d do if he was in college today and he said physics, I actually indulged myself. I went and did physics at Cambridge. I think physics is an amazing class to give you transferable skills that are really useful in other areas, but that’s not why you’re listening to me today; physics isn’t the class.