Lesson tag: Growth Hacking

What Ignited Tinder’s Explosive Growth?

Author: Trevor Hatfield

The location-based dating app Tinder was founded on September 1st, 2012, and launched the following October out of Hatch Labs, IAC’s “innovation sandbox.” IAC is the parent company that owns much of Tinder. Since the launch, the Tinder app has become a phenomenon. By January 2014, the app boasted more than 10 million users. [1] By December of 2014, the app had been downloaded more than 40 million times with users swiping 1 billion times per day.

High Tempo Testing Revives GrowthHackers.com Growth

Author: Trevor Hatfield

This is going to be a slight departure from our typical growth study. Our other growth studies generally cover the entire growth history for a company. But this one begins in January of this year after we’d experience three frustrating months of stagnating growth. Up until this point we had largely grown on the back of Twitter, reaching around 90,000 MAU (Monthly Active Users) in the first year. But increasingly the hands-on execution of our Twitter playbook was preventing us from generating and testing many new ideas. This is ironic because I generally advise other growth teams to “test, test and test some more.”

WhatsApp, The Anti-Marketing Growth Phenomenon

Author: Trevor Hatfield

Jan Koum founded WhatsApp in April of 2009, and the earliest version of the app was available for download in Apple’s App Store the following month. Run on the programming language Erlang, WhatsApp is a cross-platform messaging app that serves as a reliable, affordable alternative to SMS and MMS—for which carriers often charge per-message.

Yelp’s Five-Star Growth Engine

Author: Trevor Hatfield

In 2004, Jeremy Stoppelman and Russel Simmons, former PayPal employees (part of the famed ‘PayPal Mafia’ of entrepreneurs that includes Elon Musk and others [9]), reconnected at MRL Ventures, a business incubator founded by former PayPal co-founder Max Levchin. Their goal was to come up with a new consumer Internet concept, in particular something related to looking up local businesses online.

How Spotify Turned Free Music into a $10+ Billion Valuation

Author: Trevor Hatfield

Spotify is a truly remarkable growth story. In just six years the company is valued at more than $10 billion and has more than 50 million users, 12.5 million of which pay for the service. But how did the company get to where it is today and what is its growth engine? We dive deep into Spotify’s story to uncover the key elements that helped them grow to incredible heights.

From 0 to 110k Instagram Followers In 5 Months: The Growth Story of Foundr

Author: Trevor Hatfield

If you’re just starting out on Instagram it can be a daunting task to catch up to brands and competitors that have built a loyal following over the last 5 years.

I recently caught up with fellow Melburnian – Nathan Chan who cofounded an online magazine for entrepreneurs called Foundr.
We chatted for a few hours on various growth strategies, until a particular topic really piqued my interest.