This is going to be a slight departure from our typical growth study. Our other growth studies generally cover the entire growth history for a company. But this one begins in January of this year after we’d experience three frustrating months of stagnating growth. Up until this point we had largely grown on the back of Twitter, reaching around 90,000 MAU (Monthly Active Users) in the first year. But increasingly the hands-on execution of our Twitter playbook was preventing us from generating and testing many new ideas. This is ironic because I generally advise other growth teams to “test, test and test some more.”
Jan Koum founded WhatsApp in April of 2009, and the earliest version of the app was available for download in Apple’s App Store the following month. Run on the programming language Erlang, WhatsApp is a cross-platform messaging app that serves as a reliable, affordable alternative to SMS and MMS—for which carriers often charge per-message.
Initially known as Tiny Speck, the company we now know as Slack first worked on a Flash-based online game called Glitch, which developers around the country worked on for close to four years.
In 2004, Jeremy Stoppelman and Russel Simmons, former PayPal employees (part of the famed ‘PayPal Mafia’ of entrepreneurs that includes Elon Musk and others ), reconnected at MRL Ventures, a business incubator founded by former PayPal co-founder Max Levchin. Their goal was to come up with a new consumer Internet concept, in particular something related to looking up local businesses online.
Spotify is a truly remarkable growth story. In just six years the company is valued at more than $10 billion and has more than 50 million users, 12.5 million of which pay for the service. But how did the company get to where it is today and what is its growth engine? We dive deep into Spotify’s story to uncover the key elements that helped them grow to incredible heights.
If you’re just starting out on Instagram it can be a daunting task to catch up to brands and competitors that have built a loyal following over the last 5 years.
I recently caught up with fellow Melburnian – Nathan Chan who cofounded an online magazine for entrepreneurs called Foundr.
We chatted for a few hours on various growth strategies, until a particular topic really piqued my interest.
Developers love Stripe, and so do venture capitalists who continue to pour money into the payments startup to the tune of a $3.5 billion valuation. But how does something as unsexy as a payments company get so much love, hype and growth in a market dominated by incumbents like Google and PayPal? In this growth study we break down just how Stripe has found growth.
A year ago I made the decision to focus full-time on ConvertKit—which at the time was a failing product with only $1,337/month in revenue.
HubSpot invented the term Inbound Marketing, and has lived it’s mantra, driving their business from an idea in 2004 to a $50M+ run rate in 2012 in the competitive marketing tools and services category. But is the story that simple? A deeper dive reveals that a deep belief in metrics, an organizational focus on growth, and a commitment to sales excellence has fueled their explosive rise.
Most high-growth businesses stare down periods when growth unexpectedly slows down or stops altogether. At some point, that stomach-churning moment has visited the leadership of most of the companies I’ve advised. We also faced it at OpenTable, eBay, and Reel.com when I was managing them. And it has reputedly happened to a number of today’s mightiest internet businesses as well, including the likes of Amazon and Facebook.