Lesson tag: Growth Hacking

Podcast: Brian Balfour on creating meaningful growth

Author: Trevor HatfieldComplexity: Easy

As VP of Growth at HubSpot, Brian oversees the growth teams for new products such as Sidekick and HubSpot CRM. You may also recognize his byline for articles about growth strategy, user acquisition, process, and teams from his popular blog, Coelevate.

I caught up with Brian recently to talk about the differences between growth, marketing, and sales; the dangers of chasing vanity metrics; and how to create a foundation for meaningful, long-term growth.

Ten Things I Learned Researching Ten of the World’s Fastest Growing Startups

Author: Trevor Hatfield

When we launched GrowthHackers.com back in late September we had a notion of doing “growth teardowns” of the fastest growing startups. We wanted to answer the question that everyone on the outside of these rocketships wanted to know the answer to: “How did they grow so fast?” So we set to work doing deep research dives on companies like Uber, Snapchat, Yelp, LinkedIn, HubSpot, Evernote and more.

If by Growth Hacking…

Author: Trevor HatfieldComplexity: Easy

My friends, I had not intended to discuss this controversial subject at this particular time. However, I want you to know that I do not shun controversy. On the contrary, I will take a stand on any issue at any time, regardless of how fraught with controversy it might be. You have asked me how I feel about growth hacking. Alright, here is how I feel about growth hacking:

Square – How Did Square Grow So Quickly?

Author: Trevor Hatfield

By combining an elegant integrated payments system with a distinctive conversation-triggering piece of hardware, Square has disrupted the credit card payments establishment while making credit card processing more accessible to small businesses everywhere.

Airbnb: The Growth Story You Didn’t Know

Author: Trevor Hatfield

In 2007, designers Brian Chesky and Joe Gebbia couldn’t afford the rent on their San Francisco apartment. To make ends meet, they decided to turn their loft into a lodging space, but, as Gebbia explains, “We didn’t want to post on Craigslist because we felt it was too impersonal. Our entrepreneur instinct said ‘build your own site.’ So we did.”