In 2007, designers Brian Chesky and Joe Gebbia couldn’t afford the rent on their San Francisco apartment. To make ends meet, they decided to turn their loft into a lodging space, but, as Gebbia explains, “We didn’t want to post on Craigslist because we felt it was too impersonal. Our entrepreneur instinct said ‘build your own site.’ So we did.”
There is a revolution taking place in the world of startup growth, and we wanted to help people understand this new phenomenon. Those who understand growth hacking will have a competitive advantage that is hard to overstate, and we wanted to provide a robust framework for thinking about it.
In this presentation, Morgan Brown and Sean Ellis talk about how you can use High Tempo Testing to unlock new growth for your startup and acquire your first users.
Alex Schultz gives an overview of Growth for startups, speaking from a position of authority as the VP of Growth at Facebook.
Etsy provides a fascinating look at a company who found traction among a very passionate and idealistic group of people, rode that wave to massive growth and an IPO and now must find growth through decisions often at odds with the beliefs of its earliest members. In this growth study, we look at how they did it in the early days, the decisions and dynamics of their business that allowed them to scale, and the company's efforts to keep finding the new growth lever.
From early traction to today’s growth, see how Belly cracked the code of a multi-sided, network effects driven model to find success in the small business marketplace.
You may not have heard of Belly, but what they’ve achieved by building a multi-sided marketplace business in the notoriously difficult small business market is nothing short of impressive.
Uber Co-Founder and CEO Travis Kalanick explains, “In the beginning, it was a lifestyle company. You push a button and a black car comes up. Who's the baller? It was a baller move to get a black car to arrive in 8 minutes."
Evernote has never been sexy, almost ran out of money, and doesn’t benefit from the network effects that drive many of today’s successful companies. Yet Evernote’s 75 million users and $1+ billion valuation prove they’ve figured out their own unique growth engine. So what is it? And how did they get those first 100,000 users?
If you’ve spent any time on Facebook in the last year, it’s likely you’ve seen more than one story from Upworthy, the viral hit-driven new media company that packages content designed to spread like wildfire across the social web.