A recruiter looking for a Growth Hacker contacted me recently and my immediate reaction was “I wonder what that position was called two-months ago.”
The San Francisco-based software analytics company New Relic was founded by Lew Cirne in 2008, just two years after CA Technologies purchased Cirne’s Application Performance Management (APM) company Wily for $375 million.
The concepts behind growth are much simpler than most people think. As with most things, it is executing that is the tough part. Here are 10 things I’ve seen companies fail at executing that prevent them from growing.
As VP of Growth at HubSpot, Brian oversees the growth teams for new products such as Sidekick and HubSpot CRM. You may also recognize his byline for articles about growth strategy, user acquisition, process, and teams from his popular blog, Coelevate.
I caught up with Brian recently to talk about the differences between growth, marketing, and sales; the dangers of chasing vanity metrics; and how to create a foundation for meaningful, long-term growth.
Snapchat has raced to the top of the photo sharing hill and captured the imagination of the valuable teen market. We all know that word of mouth and the ‘sexting’ controversy surrounding the app sparked interest that helped drive its meteoric rise. The question is, how?
When we launched GrowthHackers.com back in late September we had a notion of doing “growth teardowns” of the fastest growing startups. We wanted to answer the question that everyone on the outside of these rocketships wanted to know the answer to: “How did they grow so fast?” So we set to work doing deep research dives on companies like Uber, Snapchat, Yelp, LinkedIn, HubSpot, Evernote and more.
My friends, I had not intended to discuss this controversial subject at this particular time. However, I want you to know that I do not shun controversy. On the contrary, I will take a stand on any issue at any time, regardless of how fraught with controversy it might be. You have asked me how I feel about growth hacking. Alright, here is how I feel about growth hacking:
By combining an elegant integrated payments system with a distinctive conversation-triggering piece of hardware, Square has disrupted the credit card payments establishment while making credit card processing more accessible to small businesses everywhere.
In 2007, designers Brian Chesky and Joe Gebbia couldn’t afford the rent on their San Francisco apartment. To make ends meet, they decided to turn their loft into a lodging space, but, as Gebbia explains, “We didn’t want to post on Craigslist because we felt it was too impersonal. Our entrepreneur instinct said ‘build your own site.’ So we did.”