Lesson tag: E-mail

About a year ago I shared my super top-secret way to automate personal emails more effectively – called the “Customer Success bot” method – with the awesome folks on my mailing list.

Since then, I’ve come up with several new uses for this framework that have proven to be incredibly effective ( I’ve shared those below) that go far beyond just the welcome email that started all of this.

I was sitting in a meeting with the mayor of Washington, D.C. alongside my friend. We had been invited to speak with him as a result of our involvement in building the area's technology community.

He was looking for ideas to grow the image of D.C. as a center for innovation. During the meeting both myself and my friend threw out ideas which received a great response from the mayor.

Today we’re going to share the scientific results we’ve observed from analyzing over 100 million emails sent to customers.

We’ve distilled the learnings from this huge number of campaigns into five juicy email marketing hacks that you can use to improve your email marketing efforts. Learn where you should spend time on your marketing and how you can actually see results.

Specifically, it will explain how they gathered nearly 100,000 email addresses in one week (!). This post includes all the email templates, open-source code, and insider tricks that you can use to replicate their success. It’s similar in depth to my previous how-to post, Hacking Kickstarter: How to Raise $100,000 in 10 Days.

You ever have one of those friends or acquaintances who you just know will succeed? I’m sure you do. Bryan Harris is one of those people for me. This guy does not stop. He was an early member of Monthly1k and has gone on to be a complete beast creating content, successfully growing his business, and really making a name for himself.

What’s this guide about?

We’ve written The Ultimate Guide To Successful Email Marketing to give you a framework for setting up your email marketing from scratch and optimizing your campaigns over time.

Smart salespeople have known this for a while now: Email prospecting is one of the most effective ways to get in front of your potential customers.
If you’d like to join them, I’m going to make it easy for you.

Email Prospecting, the once-secret method (still) used (to great effect) by the hottest companies to get the attention of the biggest enterprises out there – even if all they talk about publicly is inbound marketing, adwords, and social – is no longer a secret.

Whatever the scenario for the SaaS vendor – during a Free Trial, as a free user of a Freemium, for Demo requests or Enterprise Pricing Inquiries, or after a prospect becomes a paying customer, I get asked all the time what the best email follow-up sequence is.

For most business operating online, email is a powerful channel for nurturing leads through the sales funnel to eventually convert them into customers.

A recent study from MarketingSherpa showed that e-commerce businesses had an average conversion rate from email of between 7% and 22%. That’s a pretty large figure and shows the importance of having a clear strategy in place for both acquiring new email data and ensuring that those within your list on the right path to becoming customers.