Lesson tag: E-mail

Engaging at Scale: The Secret to Automating Personal Emails

Author: Trevor Hatfield

About a year ago I shared my super top-secret way to automate personal emails more effectively – called the “Customer Success bot” method – with the awesome folks on my mailing list.

Since then, I’ve come up with several new uses for this framework that have proven to be incredibly effective ( I’ve shared those below) that go far beyond just the welcome email that started all of this.

The Lead Magnet Bible: 29 Killer Bribes To Grow Your Email List

Author: Trevor Hatfield

I was sitting in a meeting with the mayor of Washington, D.C. alongside my friend. We had been invited to speak with him as a result of our involvement in building the area's technology community.

He was looking for ideas to grow the image of D.C. as a center for innovation. During the meeting both myself and my friend threw out ideas which received a great response from the mayor.

5 Things We Learned Analyzing 100 Million+ Emails

Author: Trevor HatfieldComplexity: Easy

Today we’re going to share the scientific results we’ve observed from analyzing over 100 million emails sent to customers.

We’ve distilled the learnings from this huge number of campaigns into five juicy email marketing hacks that you can use to improve your email marketing efforts. Learn where you should spend time on your marketing and how you can actually see results.

How to get your first 100 email subscribers

Author: Trevor HatfieldComplexity: Easy

You ever have one of those friends or acquaintances who you just know will succeed? I’m sure you do. Bryan Harris is one of those people for me. This guy does not stop. He was an early member of Monthly1k and has gone on to be a complete beast creating content, successfully growing his business, and really making a name for himself.

7 Sanity Checks for Sending Cold Email

Author: Trevor Hatfield

Email Prospecting, the once-secret method (still) used (to great effect) by the hottest companies to get the attention of the biggest enterprises out there – even if all they talk about publicly is inbound marketing, adwords, and social – is no longer a secret.

Autoresponders are Dead: 5 Types of Follow-up Emails

Author: Trevor Hatfield

Whatever the scenario for the SaaS vendor – during a Free Trial, as a free user of a Freemium, for Demo requests or Enterprise Pricing Inquiries, or after a prospect becomes a paying customer, I get asked all the time what the best email follow-up sequence is.

An Advanced Guide to Building an Email List

Author: Trevor Hatfield

For most business operating online, email is a powerful channel for nurturing leads through the sales funnel to eventually convert them into customers.

A recent study from MarketingSherpa showed that e-commerce businesses had an average conversion rate from email of between 7% and 22%. That’s a pretty large figure and shows the importance of having a clear strategy in place for both acquiring new email data and ensuring that those within your list on the right path to becoming customers.