Lesson tag: Customer Growth

Industry-wide benchmarks shows that it costs about 5x more to acquire a new customer versus just retaining an existing customer (and maximizing the amount of money they thus spend with you over their lifetime).
This book includes a whole bunch of best practices, tips, tricks & techniques to not only help you retain your customers, but also maximize your Customer Lifetime Value.

Okay, that might be a bit harsh… maybe SEO isn’t dead, but things have changed and you need to look beyond SEO to drive traffic to your website.

If you put all your eggs in Google’s basket by focusing only on SEO to generate traffic for your SaaS app, you could end up with much less traffic – especially quality, qualified, relevant traffic – than you’d like, which means less trial signups, less customers, and less revenue!

I started my career out as a “product guy.” But about 4 years ago I realized that product was a small piece of the startup puzzle. I became fascinated with how products were growing. Thus, my journey on learning growth and customer acquisition began.

This post is by Alice Default, Head of Marketing and Growth at Front – a shared inbox for companies and teams. You can get in touch with Alice on Twitter at alice_default.

Recently, I stumbled on customer acquisition expert Brian Balfour’s blog CoElevate and his detailed essay on becoming a customer acquisition expert. I had been digging around the subject to find new ideas to push our growth and that led me to the 97 different links Brian recommends.