Value proposition is the #1 thing that determines whether people will bother reading more about your product or hit the back button. It’s also the main thing you need to test – if you get it right, it will be a huge boost.
A great deck by Mention on how they've managed to reduce churn by measuring NPS and building engagement, win back and up sell loops off of their survey results.
We all understand the importance of analytics as it relates to website optimization. But analytics is only one piece of the complex puzzle—it can let us know there is a problem, but not necessarily what to do in order to diagnose or fix it.