My friends, I had not intended to discuss this controversial subject at this particular time. However, I want you to know that I do not shun controversy. On the contrary, I will take a stand on any issue at any time, regardless of how fraught with controversy it might be. You have asked me how I feel about growth hacking. Alright, here is how I feel about growth hacking:
As VP of Growth at HubSpot, Brian oversees the growth teams for new products such as Sidekick and HubSpot CRM. You may also recognize his byline for articles about growth strategy, user acquisition, process, and teams from his popular blog, Coelevate.
I caught up with Brian recently to talk about the differences between growth, marketing, and sales; the dangers of chasing vanity metrics; and how to create a foundation for meaningful, long-term growth.
A recruiter looking for a Growth Hacker contacted me recently and my immediate reaction was “I wonder what that position was called two-months ago.”
Reporting is part of every marketer’s job and—according to the experts—is an integral step in creating and maintaining a culture of growth. Yet most marketers don’t have a formal process or spend any significant amount of time compiling and sharing results with their teams.
Marketing’s not a technical field, right?
Think again. As growth hacking has proven repeatedly over the last few years, a data-driven approach to marketing achieves stronger, more reliable results than traditional marketing.